The article discusses the problem of analysis and evaluation of income data and its forecasting for 2019 in the selected company. A lot of research tools were used to analyze the primary time series. They allowed to observe trends in the form of a downward trend and seasonality on a monthly basis. The detected trends were examined by applying further research tools, and by building a threeway multiple regression model. The assessment of the conducted analyzes is unequivocal confirmation of the existence of the trend and seasonality on a monthly basis in the primary time series. It became a direct premise to perform the prediction of the primary time series as a result of the critical analysis of literature and personal experience by means of the Holt-Winters exponential smoothing method.