The so called "schoolbook amendment" to the Education System Act adopted in 2014 introduced new provisions regulating marketing practices of schoolbook publishers. For the first time in history, the amendment implemented two provisions prohibiting particular practices classified by the legislator as unfair competition acts. The first ban applies to offering, promising or granting any benefits, directly or indirectly, to schools or teachers in consideration for choosing specific textbooks, educational materials or practice materials. The legislator wishes to eliminate corruption-related phenomena in the school-publisher relation. The second ban applies to offering a textbook in combination with another textbook or additional teaching materials meant for schoolchildren. This way, it applies to a certain type of tying arrangements that occur in the publishing market. In both cases, these brand new types of unfair competition acts are subject to critical assessment as part of the extended regulation shaping the legal framework applicable to the Polish market of textbooks and related educational aids offered by publishers.
Keywords: schoolbooks/textbooks; marketing practices; unfair competition acts; law on education