Head of Chair of Marketing Strategies in the Institute of International Management and Marketing in the College of Global Economy, the Warsaw School of Economics. Author of many articles, i.a. in "Marketing i Rynek" monthly magazine and of over a dozen books in the area of marketing, including Marketing wirtualny (Virtual marketing), Euromarketing, Strategie marketingowe na rynku międzynarodowym (Marketing strategies in international market); co-author of books Marketing im Sport, and Zarządzanie silną marką (Managing strong brand), and Marketing sportu (Marketing in sport, PWE, 2008, 2012).

Founder and head of Poland’s first post-graduate Studies in Marketing of Sportu, available at the College of Global Economy, the Warsaw School of Economics. Prior to the Soccer World Championship in Argentina (1978) member of the Team of Analyses at PZPN (Polish Soccer Association) – the first information bank in the Polish sport.