ICT information and communication technologies in sport marketing

Digitalization is one of the most important contemporary megatrends. Information and
communications technology is increasingly used by sport organizations. They are
business in nature and thank to that they communicate with their stakeholders,
especially with athletes, fans, media and sponsors. They use both Web 1.0 and Web
2.0 tools. Web 1.0 that's first of all: e-mail, websites, internet platforms, blogs and
vlogs. Web 2.0 tools are primarily social media. Clubs and other sport organizations
use also such technologies as Augmented Reality, Virtual Reality, communicators,
chatbots, virtual advertising and blockchain. Sports facilities transform into smart
stadiums, where fans have more experience during sport events.

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