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Prof. dr hab. Krystyna Pieniak-Lendzion
ORCID: 0000-0002-7309-4074

Professor at the University of Natural Sciences and Humanities in Siedlce, the Faculty of Social Sciences, the Institute of Management and Quality Science. Her research interests are focused in the field of logistics, particularly related to transport, packaging, logistics services and transport safety.

DOI: 10.33226/1231-2037.2022.12.1
JEL: R41

The article presents the subject matter of safety in road traffic in Poland in the aspects selected by the authors. The research objective of the study was to identify, analyse and evaluate road safety in Poland. A review of the literature, i.e. books and scientific articles, as well as analysis of statistical data from the Polish Border Guard Headquarters in Warsaw, the National Police Headquarters in Warsaw and the Central Statistical Office were used to examine the problem matter. The status of road safety depends on numerous factors: the article analyses road accidents that occurred in specific months, days of the week and times of the day and considers alcohol intoxication of road users. The authors emphasize that one of the most essential problems that Poland faces today is low level of road safety. This may be for two reasons. First of all, there is an increase in the number of passenger cars, trucks, and tractor units. Secondly, the pace of road infrastructure improvement is insufficient.

Keywords: transport; safety; evaluation; passenger; road accidents
DOI: 10.33226/1231-7853.2020.3.3
JEL: M31

The authors describe the role and significance of the brand in the process of
purchasing dairy products, especially yellow cheese, on the example of Cooperative
Dairy "Spomlek" in Radzyń Podlaski. The purpose of the article is to identify the
concept and category of the brand, clarify the stages and role of the brand in the
purchasing process and learn opinions on the factors that consumers are guided by
when buying yellow cheese. The authors present the results of their own research,
during which they asked the respondents, among others what elements decide about
the counting of the cheese into the brand product, what factors are the buyers guiding
when buying the Serenada brand cheese, what amount they are able to pay for the
branded cheese. It turns out that respondents when buying yellow cheese most often
took into account its taste, product recognition and attractive price. On the other hand,
the word brand is most often associated with a high quality guarantee and a graphic
symbol, and it is very important for them in the case of the cheese brand.

Keywords: ibrand; purchase process; dairy products