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Journal of Marketing and Market Studies 05/2021

ISBN: 1231-7853
Pages: 32
Publication date: 2021
Place publication: Warszawa
Binding: paperback
Format: A4
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DOI: 10.33226/1231-7853.2021.5.1
JEL: D18, E 44, G18, K20

The aim of the study is to analyze whether financial services are subject to McDonaldization, and if so, what their features indicate, and what the consequences of this proces may be for financial market participants (i.e. consumers and various entities offering financial services). In order to analyze this issue, first, McDonaldization itself and its determinants were briefly characterized. Then, they were compared to the features of selected, exemplary financial services. This will show how the specific features of certain financial services demonstrate their McDonaldization, as well as how McDonaldization in their case may affect financial market participants.

Keywords: McDonaldization; financial services; financial market; consumer protection
DOI: 10.33226/1231-7853.2021.5.2
JEL: L87, L15

The dynamically growing courier services industry in Poland with the spread of the COVID-19 pandemic, like all courier companies worldwide, has had to adapt to the prevailing conditions. At the same time, due to the numerous epidemic restrictions associated with land-based commerce, the KEP industry has had to contend with handling the increasing number of orders associated with online shopping. The aim of this paper is to assess the impact of the COVID-19 pandemic on the range and quality of services provided by courier companies. The preliminary study was conducted among 380 respondents (Polish residents) using the CAWI survey technique. The survey questionnaire contained questions to collect information on the use of courier services both during and before the pandemic. From the results obtained, it can be concluded that the COVID-19 pandemic had little impact on changing the scope of provision and perception of the quality of courier services. It mainly contributed to an increase in the frequency of online shopping and thus the use of courier services and a shift towards contactless forms of delivery and payment. It should also be mentioned that respondents noted an increase in the level of service quality (compared to pre-pandemic times) primarily in the case of service safety, delivery time and the availability of tracking options.

Keywords: courier companies; courier services; quality; pandemic; COVID-19
DOI: 10.33226/1231-7853.2021.5.3
JEL: M31, O31

The article concerns the subject of product and marketing innovations on the domestic market of food products. Its purpose is to present buyers' opinions on selected innovative product and marketing solutions used on the food market. The article is theoretical and empirical. The theoretical part is based on the literature analysis, while the empirical part presents the results of quantitative research. The conducted research shows that the creation of new products being combinations was positively perceived by the respondents.

Keywords: new food product; product innovation; marketing innovation
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