The article deals with the use of humanitarian logistics in the aspect of exposing the social component of its essence and the determinants of effectiveness with an emphasis on hybridization. In this context, the aim of the article should be seen, which is to indicate the social place of humanitarian logistics in crisis conditions. In this case, the fact is raised, that the fundamental task here boils down to a quick response to a crisis situation in order to save life or prevent or alleviate human suffering. The author points to the importance of the problem through the prism of the literature on the subject, citing a number of works that were published after 2009, when the term "humanitarian logistics" was more closely identified. Moreover, it indicates the premises for the development of interest in these issues. The author treated the problem of the place of humanitarian logistics in social sciences in a special way, outlining it against the background of views and perspectives of looking at this extremely current area of logistics interest. In relation to the classical approach of logistics, it's a necessary supplement that accentuates people and their needs in crisis situations and more. This is a different, humane understanding of the logistics system.