Motywacje konsumentów na rynku zabawek nostalgicznych

W kontekście ewolucji rynku gier i zabawek oraz zmieniających się preferencji kupujących ocena motywacji zakupowych stanowi kluczowy krok w kierunku zrozumienia zachowań konsumentów na tym rynku. Celem niniejszego artykułu jest ocena motywacji konsumenckich wpływających na zakup zabawek marek nostalgicznych. Wyniki badań dowodzą, że motywacja utylitarna, zewnętrzna i motywacja niskiego poziomu stymulacji mają wpływ na skłonność respondentów do zakupu zabawki nostalgicznej, niezależnie od tego, czy była ona przeznaczona na prezent dla dziecka, czy stanowiła osobisty zakup.

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