Polish universities have undergone huge changes over the last 30 years. Traditional academic education in Alma Mater was supplemented by distance learning. However, the strategy for the development of education has never indicated the replacement of face-to-face activities with those online. As it turned out, the environment forced universities to completely change the paradigm of academic education based on mutual contact, exchange of views, or direct discussion. In March 2020, universities moved their activities to the Internet. The article aims to identify the challenges faced by Polish universities in the period of limiting the functioning of universities to counteract the spread of the SARS-CoV-2 virus. The article is empirical — it presents a case study describing the results of an experiment in which students of the University of Silesia in Katowice participated in human resource management. The author will present the survey and observations results regarding e-learning education during the pandemic, assessed in the context of the redefinition of a marketing service product. The main research problem revolved around finding an answer to the question: What are the reactions to distance learning among students?

This article is devoted to the topic of church marketing as a developing paradigm of a holistic marketing concept. The study is cognitive in the scope of contemporary use of church marketing and is valuable in the context of its usefulness for the church's activity. The purpose of the first part of the article was primarily to characterize the Catholic as an addressee of church marketing activities using new media in pastoral ministry.The second part of the study was devoted to the results obtained during the implementation of direct research conducted by the author. Research intentions crystallized as a consequence of identifying insufficient knowledge about the concept of religious marketing in Polish reality.

This article is devoted to the topic of church marketing as a developing paradigm of a
holistic marketing concept. The study is cognitive in the scope of contemporary use of
church marketing and is valuable in the context of its usefulness for the church's
activity. The purpose of the first part of the article is primarily to characterize the
Catholic as an addressee of church marketing activities using new media in pastoral

ministry. Theoretical considerations will be presented in the first article, while part II
will be enriched with the results of own research conducted in the Roman Catholic
parishes of Silesia and the surrounding area. Research intentions crystallized as a
consequence of identifying insufficient knowledge about the concept of religious
marketing in Polish reality.