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Dr Angelika M. Pabian
Dr Angelika M. Pabian
ORCID: 0000-0002-8958-4262
PhD in economic sciences in the discipline of management science, employed as an assistant professor at the Faculty of Social Sciences of the University of Silesia in Katowice. She specializes in marketing management issues, in particular marketing communications and market orientation of nonprofit organizations. She has cooperated with the Editorial Board of the "Journal of Marketing and Market Studies" since 2008 as an author of scientific texts. She is an academic teacher who
DOI: 10.33226/1231-7853.2020.4.2
JEL: M31, L3

This article is devoted to the topic of church marketing as a developing paradigm of a holistic marketing concept. The study is cognitive in the scope of contemporary use of church marketing and is valuable in the context of its usefulness for the church's activity. The purpose of the first part of the article was primarily to characterize the Catholic as an addressee of church marketing activities using new media in pastoral ministry.The second part of the study was devoted to the results obtained during the implementation of direct research conducted by the author. Research intentions crystallized as a consequence of identifying insufficient knowledge about the concept of religious marketing in Polish reality.

Keywords: non-profit organizations (third sector organizations; NGOs); religious marketing (church); Catholic consumer; new media in the process of communication between the Church and the faithful
DOI: 10.33226/1231-7853.2020.3.2
JEL: M31, L3

This article is devoted to the topic of church marketing as a developing paradigm of a
holistic marketing concept. The study is cognitive in the scope of contemporary use of
church marketing and is valuable in the context of its usefulness for the church's
activity. The purpose of the first part of the article is primarily to characterize the
Catholic as an addressee of church marketing activities using new media in pastoral

ministry. Theoretical considerations will be presented in the first article, while part II
will be enriched with the results of own research conducted in the Roman Catholic
parishes of Silesia and the surrounding area. Research intentions crystallized as a
consequence of identifying insufficient knowledge about the concept of religious
marketing in Polish reality.

Keywords: non-profit organizations (third sector organizations); religious marketing (church; Christian); Catholic consumer; new media in the process of communication between the Church and the faithful

PhD in economic sciences in the discipline of management science, employed as an assistant professor at the Faculty of Social Sciences of the University of Silesia in Katowice. She specializes in marketing management issues, in particular marketing communications and market orientation of nonprofit organizations. She has cooperated with the Editorial Board of the "Journal of Marketing and Market Studies" since 2008 as an author of scientific texts. She is an academic teacher who also carries out non-academic education by conducting workshops and trainings, as well as carrying out educational and research projects together with the Student Scientific Club "Progress".