Best prices Special offers for members of the PWE book club The cheapest delivery

Journal of Marketing and Market Studies 01/2021

ISBN: 1231-7853
Pages: 32
Publication date: 2021
Place publication: Warszawa
Binding: paperback
Format: A4
Article price
As file to download
Buy article
Price of the magazine number
Annual subscription 2022 (12 consecutive numbers)
160.00 €
160.00 €
From number:
Semi-annual subscription 2022 (6 consecutive numbers)
80.00 €
80.00 €
From number:
DOI: 10.33226/1231-7853.2021.1.1
JEL: M12, J, 24, L20

The article is synthesizing and conceptual. The aim of it is to identify the key competences of the organization, whichin the conditions of permanent change determine its survival and development. Competencies are understood as the key abilities and skills of an organization based on its resources. The author attempts to confirm the thesis that there are currently three fundamental competences resulting from the requirements set by the environment. The first is the ability to manage generational diversity as a response to demographic challenges. The second competence is the ability to manage relationships with employees by building their commitment and loyalty. This competence is the organization's response to the processes taking place on the Polish labour market. The third competence is the ability to manage employee competencies in the era of the technological revolution known as 4.0.

Keywords: competency management; generational diversity management; relations with employees; labour market
Download article
DOI: 10.33226/1231-7853.2021.1.2
JEL: J2, J4, J6

The main goal of this study is to show the perception of the local labour market from the perspective of young people and to present the current situation on the local labour market in the Łomża district. In the inference process, the results of qualitative research conducted among students from the Łomża poviat were used, and content analysis was chosen as the research technique. As the research results show, the connotations of young people related to the perception of the local labour market boil down to the description of subjective and objective factors influencing the causes, scale and scope of the phenomenon.


Keywords: local labour market; the situation of young people; content analysis
Download article
DOI: 10.33226/1231-7853.2021.1.3
JEL: O34, D22, M14

Green relational capital is a unique resource supporting pro-ecological management. The aim of the article is to assess the scale of implementation of activities leading to the building of this capital and to identify the attitudes of Polish managers regarding the impact of these practices on the competitiveness of the organization. The research covered 150 enterprises located in Poland. In the course of the research, a gap was found in the implementation of activities leading to building green relational capital. It was found that this capital as an instrument of building competitiveness is used in less than half of the surveyed entities. The diagnosed gap may constitute an impulse stimulating interest in these issues in Polish organizations.

Keywords: intellectual capital; green relational capital; the competitiveness of enterprises
Download article
DOI: 10.33226/1231-7853.2021.1.4
JEL: L81

The aim of the article is to describe activities of commercial enterprises in 2020 during the COVID-19 pandemic and to present their plans for 2021.The article was prepared on the basis of the results of a nationwide survey of the Polish Economic Institute. The survey was conducted in November 2020 using the CATI method on a sample of 1000 companies, including 150 commercial companies. The article is empirically based.

Keywords: commercial companies; activities of companies during the COVID-19 pandemic; company plans
Download article
Odbiór osobisty 0 €
Kurier Inpost 4 €
Kurier FedEX 4 €
Inpost Paczkomaty 4 €
Free delivery in Reader's Club from 43 €