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Dr Urszula Widelska
Dr Urszula Widelska
ORCID: 0000-0002-4273-936X
PhD, employee of the Management Department of the Lomza State University of Applied Sciences. Author of numerous publications in the field of customer orientation and relationship marketing.
DOI: 10.33226/1231-7853.2021.1.2
JEL: J2, J4, J6

The main goal of this study is to show the perception of the local labour market from the perspective of young people and to present the current situation on the local labour market in the Łomża district. In the inference process, the results of qualitative research conducted among students from the Łomża poviat were used, and content analysis was chosen as the research technique. As the research results show, the connotations of young people related to the perception of the local labour market boil down to the description of subjective and objective factors influencing the causes, scale and scope of the phenomenon.

 

Keywords: local labour market; the situation of young people; content analysis
DOI: 10.33226/1231-7853.2020.11.1
JEL: M31

Customer orientation is still the basic and integral competence of a modern organization, and therefore remains a topic of interest to many researchers. When attempting to systematize knowledge regarding customer orientation, three basic directions of scientific exploration can be distinguished: customer orientation as a business philosophy, customer orientation as an area of activity and customer orientation as a concept of value building. It should be emphasized that customer orientation, regardless of the approach, remains within the scope of managerial activity. The aim of the study is to determine the perception of customer orientation by top managers and to identify selected factors that determine their orientation.

Keywords: customer orientation; top manager; determinants of customer orientation
DOI: 10.33226/1231-7853.2020.8.1
JEL: A11, L21, L22

The issue of academic entrepreneurship is widely explored in management sciences. There is a visible evolution present in the approach to academic entrepreneurship and, consequently, in its definition. In this area, the principles typical of market behavior, based on reciprocity and knowledge of the needs of individual parties to the exchange, are visible. The aim of the article is to identify the relational scope of academic entrepreneurship (factors, tools and barriers) perceived from the perspective of support entities, and to systematize knowledge in the relational context of academic entrepreneurship. The method of research was IDI with academic entrepreneurs and representatives of support institutions, creating the broadly understood ecosystem of academic entrepreneurship.

Keywords: academic entrepreneurship; quality of relations; ecosystem supporting academic entrepreneurship

PhD, employee of the Management Department of the Lomza State University of Applied Sciences. Author of numerous publications in the field of customer orientation and relationship marketing.