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Dr Urszula Widelska
Dr Urszula Widelska
ORCID: 0000-0002-4273-936X

Editor-in-Chief of the scientific "Journal of Marketing and Market Studies" published by the PWE. Researcher and didactic worker at the Faculty of Social Sciences and Humanities at the University of Lomza, Deputy Head of the Department of Economics and Finance. Author of several dozen publications, mainly in the field of relationship marketing and customer orientation. Leader and expert in numerous research projects.

DOI: 10.33226/1231-7853.2023.9.2
JEL: M31, D11, D12

Economic practice necessitates continuous focus on the needs of senior customers. On one hand, this situation is a consequence of the demographic situation; on the other hand, continuous changes in the market behaviour of seniors are evident, and consequently, the set of factors shaping these behaviours. Additionally, increasing importance is attributed to the ecological aspect of consumption. The aim of this study is to construct an ecosystem of factors determining the behaviour of senior female consumers in the market of ecofriendly cosmetic products and to determine the relationships between these factors. The ecosystem of factors encompasses a defined set of behaviours specific to the identified group of consumers. Structural analysis method was employed to create this ecosystem, serving as a tool to organize and analyse sets with a high number of various factors that interact with each other. Research results allowed for the construction of the ecosystem and the identification of five groups of factors within its structure (goal factors, outcome factors, auxiliary factors, regulatory factors, and external factors), as well as establishing relationships between them. An additional goal is to comprehend the essence and trends inherent in the behaviours of senior customers, considering the processes of ecological awareness.

Keywords: market behaviours of seniors; factors ecosystem; structural analysis; consumer behaviour ecologisation
DOI: 10.33226/1231-7853.2021.1.2
JEL: J2, J4, J6

The main goal of this study is to show the perception of the local labour market from the perspective of young people and to present the current situation on the local labour market in the Łomża district. In the inference process, the results of qualitative research conducted among students from the Łomża poviat were used, and content analysis was chosen as the research technique. As the research results show, the connotations of young people related to the perception of the local labour market boil down to the description of subjective and objective factors influencing the causes, scale and scope of the phenomenon.


Keywords: local labour market; the situation of young people; content analysis
DOI: 10.33226/1231-7853.2020.11.1
JEL: M31

Customer orientation is still the basic and integral competence of a modern organization, and therefore remains a topic of interest to many researchers. When attempting to systematize knowledge regarding customer orientation, three basic directions of scientific exploration can be distinguished: customer orientation as a business philosophy, customer orientation as an area of activity and customer orientation as a concept of value building. It should be emphasized that customer orientation, regardless of the approach, remains within the scope of managerial activity. The aim of the study is to determine the perception of customer orientation by top managers and to identify selected factors that determine their orientation.

Keywords: customer orientation; top manager; determinants of customer orientation
DOI: 10.33226/1231-7853.2020.8.1
JEL: A11, L21, L22

The issue of academic entrepreneurship is widely explored in management sciences. There is a visible evolution present in the approach to academic entrepreneurship and, consequently, in its definition. In this area, the principles typical of market behavior, based on reciprocity and knowledge of the needs of individual parties to the exchange, are visible. The aim of the article is to identify the relational scope of academic entrepreneurship (factors, tools and barriers) perceived from the perspective of support entities, and to systematize knowledge in the relational context of academic entrepreneurship. The method of research was IDI with academic entrepreneurs and representatives of support institutions, creating the broadly understood ecosystem of academic entrepreneurship.

Keywords: academic entrepreneurship; quality of relations; ecosystem supporting academic entrepreneurship