Journal of Marketing and Market Studies 7/2020

This is an empirical article. Based on CATI interviews with 1035 residents of Cieszyn (555 respondents) and Czech Cieszyn (480 citizens), it was recognized how the marketing mix of cultural institutions are perceived by recipients of the cultural offer available in the divided city of Cieszyn-Czech Cieszyn. The conducted research proves that the marketing instruments of cultural institutions located both on the Polish and Czech side of the city of Cieszyn-Czech Cieszyn were positively evaluated by its inhabitants. Thus, it can be assumed that the instruments used by these entities may be used in the process of shaping long-term relationships with recipients of the cultural offer located on both sides of the border.

Quality management processes in companies manufacturing medical devices include coordinated activities of marketing and sales departments aimed at attracting and retaining customers. Effective management means focusing on the activities involved in the last phase of quality management for a medical device, i.e. the distribution phase. Medical companies producing medical devices for endovascular procedures build competitive advantage by means of maintaining customer satisfaction through a constant process of improving the medical devices they offer. Effective image building on behalf of the manufacturer corresponds to a positive perception of the brand by its users and increases their brand loyalty. The purpose of the article is to present sample of marketing activities using in companies manufacturing medical devices for endovascular procedures as a tool in the process of improving medical device. The article also aims to indicate the impact of the satisfaction of the users of a medical device on the selection and perception of the brand of the product used. The issues discussed in the article concern medical devices for endovascular procedures.

The COVID-19 pandemic has limited the ability to meet. Colleges and universities have been forced to suspend all activities in the traditional form. However, they should continue their teaching activities online. The article attempts to explain the phenomenon of digital transformation of a university. This transformation involved changing the management system, the way classes are conducted and giving a new direction to the organization, while meeting the needs of all stakeholders. The phenomenon was explained on the example of Kozminski University (KU). KU activities can be a model used by other universities in the process of digitization, and also - open new, global opportunities for academic centers.