Cities are the engines of economic development — between them flows of capital take place, they are the most important centers of education and innovation. More than half of the world's population lives in cities and this number will increase further. Rapid development of urban areas is becoming an increasing challenge for urban planners, especially when it comes to planning transport and logistics systems for passenger and goods flows in urban areas. However, urbanization is conducive to innovations that lead to the design and implementation of new models for organizing flows in cities. The article will present organizational concepts of crowd logistics solutions aimed at streamlining and optimizing the processes of passenger and cargo flows in urban areas. The analysis will cover the possibilities of using the crowd logistics concept, the types of solutions that can be used in this regard, as well as the benefits resulting from their implementation. The author will review the crowd logistics experience and solutions used in metropolitan areas.