To eliminate unsustainable resource management among countries of European Union circular economy model was established. The aim of the paper is to indicate the need to redefine the principles of supply chain and logistics management in the light of the circular economy strategies. In order to practically supplement the theory, examples of circular economy from logistics processes were described based on the 3Rs principle: reduce, reuse, recycle.

Nowadays one of the biggest challenge for modern business entities is the introduction of solutions and assessments of environmental optimization in the supply chain (reducing the resource-intensiveness of the economy) and the search for waste-free solutions (facing the issues of losing the status of waste, by-products or accompanying products). These challenges are built in relation to the goals and scope of the Circular Economy (CE), which is conducive to the implementation of solutions aimed at sustainable development. The aim of this paper is to identify the possibilities of achieving environmental optimization due to the use of digital technologies and the concept of digital supply chains in the conditions shaped by the CE. The adopted research question is: "To what extent can digital supply chains affect the development of CE?"

Nowadays one of the biggest challenge for modern business entities is the introduction of solutions and assessments of environmental optimization in the supply chain (reducing the resource-intensiveness of the economy) and the search for waste-free solutions (facing the issues of losing the status of waste, by-products or accompanying products). These challenges are built in relation to the goals and scope of the circular economy (CE), which is conducive to the implementation of solutions aimed at sustainable development. The aim of this work is to identify the possibilities of achieving environmental optimization due to the use of digital technologies and the concept of digital supply chains in the conditions shaped by the CE. The adopted research question is: "To what extent can digital supply chains affect the development of CE?"