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mgr inż. Marlena Jaworska
ORCID: 0000-0001-6779-6574


Mgr inż. Marlena Jaworska

Assistant at the Institute of Management and Quality Sciences at the Faculty of Economics, Opole University, where she conducts classes in logistics and marketing. Her current scientific interests are focused on issues related market functioning, in particular the role of logistics in the functioning of enterprises.

DOI: 10.33226/1231-2037.2022.5.4
JEL: L10, L19, M10, M19

The increasing competition encourages firms to search for sources of competitive advantage. An important element in creating this advantage is customer service. Properly implemented customer service allows to achieve customer satisfaction and contentment, which enables the formation and maintaining of competitive advantage. One of the methods of proper shaping of customer service are the capabilities of firms, including logistics capabilities. The aim of the article is to present the importance of logistics capabilities in shaping customer service. This article presents (1) the concept of logistics capabilities, (2) the essence, stages and elements of customer service, (3) transformation of the customer service approach towards logistics service and (4) identifies the logistics capabilities with the greatest contribution to the formation of customer service.

Keywords: firm capabilities; logistics capabilities; customer service
DOI: 10.33226/1231-2037.2021.8.2
JEL: L10, L19, M10, M19

Firms are constantly looking for the ways leading to business competitive advantage achieving and maintaining. The logistics concept plays an important role in building such an advantage. The formation and development of the logistics concept is influenced by various factors, among which market orientation plays a significant role. The aim of the article is to present the circumstances as well as the most important directions of the market orientation influence on the logistics concept formation and development. In particular, the article presents: (1) the nature as well as basic characteristics of market orientation, (2) basic determinants of market orientation, (3) market orientation of a firm compared to other business concepts expressing the firm approach to the market, (4) relationships between market orientation and marketing concept, (5) the most important methods of the market orientation measuring, as well as (6) the symptoms of the market orientation influence on the logistics concept formation and development.

Keywords: market orientation; logistics; logistics concept
DOI: 10.33226/1231-2037.2019.12.5
JEL: R1, R10

One  of  the  main  functions  of  the  city  is  to  provide  the residents of the area for recreation, rest and strengthening social  ties.  Currently,  the  rapid  development  of  urbanized areas hinders the creation of friendly public spaces. A way to create  them  can  become  tools  and  solutions  developed  as part  of  the  city's  logistics,  which,  as  one  of  the  objectives, welcomes  the  needs  of  residents,  emphasizing  the importance of the city as a social organization.

The  aim  of  this  study  is  to  identify  the  role  of  logistics  in creating public space in an urbanized area.

Keywords: city logistics; public space; city functioning