Public campaigns as a form of assistance to Ukrainian refugees during the war with Russia. The example of Poland, Germany and the Czech Republic

Kampanie publiczne jako forma pomocy ukraińskim uchodźcom podczas wojny z Rosją. Przykład Polski, Niemiec i Czech

The main aim of the article is to present examples of governmental public campaigns that are directed at helping refugees from Ukraine and to compare them with each other. The article attempts to generalise academic approaches to the content, tasks and functions of social campaigns, and then, on this basis, seeks to identify similarities and differences in the approaches of the countries studied to promotional activities aimed at helping refugees from Ukraine. It was decided to conduct the research in the form of a case study, comparing government social campaigns from Poland, Germany and the Czech Republic. Not only their content was analysed, but also the reactions appearing on the inaugural social media posts. The article identifies specific approaches related to campaigning aimed at helping refugees. Based on a literature review and practical examples of campaigns, it draws conclusions and recommendations for the conduct of such activities. The suggestions made can be useful not only to better meet the needs of migrants but may also be helpful in reducing possible tensions among citizens, which, as previous experience with refugee crises has shown, sometimes arise in the long term.

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