The image of the national art museums among young audiences interested and not interested in art

Wizerunek muzeów narodowych o profilu artystycznym wśród młodych odbiorców zainteresowanych i niezainteresowanych sztuką

The study aimed to compare the image of the national art museums in Poland among respondents studying art- -related and non-art-related faculties and to identify significant differences in the image of national museums among those two groups surveyed. The study was conducted using a questionnaire survey among a purposely selected group. To evaluate whether differences in the image of Polish national art museums between the described groups of respondents are statistically significant, Student t-tests for independent samples were done. Although significant differences were found between the study groups, they were not as significant as expected. Students of art-related courses better perceive the national art museums, but even in this group, the image of the studied institutions is rather neutral. Respondents from both groups associate national art museums in Poland primarily with education and school trips. National art museums do not appear to young audiences as friendly and egalitarian places; at the same time, respondents do not see them as elite or prestigious institutions. While this does not mean an image failure for the museums surveyed, they should make an effort to make young audiences find them more welcoming.

Badanie miało na celu porównanie wizerunku muzeów narodowych o profilu artystycznym w Polsce wśród respondentów studiujących na kierunkach związanych ze sztuką i na kierunkach niezwiązanych ze sztuką oraz identyfikację istotnych różnic w postrzeganiu muzeów narodowych pomiędzy badanymi grupami. Przeprowadzono bezpośrednie wywiady kwestionariuszowe wśród celowo wybranych respondentów. Celem sprawdzenia, czy różnice w postrzeganiu polskich muzeów narodowych o profilu artystycznym pomiędzy badanymi grupami są istotne, wykonano testy t-Studenta dla prób niezależnych. Pomimo że stwierdzono istotne różnice pomiędzy badanymi grupami, nie były one tak znaczące, jak się spodziewano. Muzea narodowe o profilu artystycznym lepiej postrzegają studenci kierunków związanych ze sztuką, ale nawet w tej grupie wizerunek badanych instytucji jest raczej neutralny. Respondenci z obu grup kojarzą badane instytucje przede wszystkim z edukacją i wycieczkami szkolnymi. Muzea narodowe o profilu artystycznym nie jawią się młodym odbiorcom jako miejsca przyjazne i egalitarne; jednocześnie respondenci nie postrzegają ich jako instytucji elitarnych czy prestiżowych. Choć nie oznacza to wizerunkowej porażki badanych muzeów, powinny one podjąć wysiłek, by młodzi odbiorcy postrzegali je jako miejsca otwarte i warte odwiedzin.

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