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Journal of Marketing and Market Studies 10/2020

ISBN: 1231-7853
Pages: 32
Publication date: 2020
Place publication: Warszawa
Binding: paperback
Format: A4
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DOI: 10.33226/1231-7853.2020.10.1
JEL: M14, M16

In the sciences of management, attention is focused on organizational culture. Reflection on it also concerns the broadly understood cultural context, because organizations function in specific places and at a specific time. As foreigners enter foreign markets, be inspired to report knowledge about cultural training, which results in the experience of generating practical advice, shaping organizational culture in a culturally different environment. Attention to enterprises operating in the Polish national culture and Ukrainian national culture. The analyzes referred to one of the cultural dimensions distinguished by G. Hofstede - the avoidance of uncertainty. The aim of the article was to diagnose the differences in the dimension of avoiding uncertainty in Polish and Ukrainian organizations. Research sample was 590 responders. A proprietary tool was used for the study, while the non-parametric Mann-Whitney U test was used in the statistical work.

Keywords: organizational culture; national culture; avoiding uncertainty
DOI: 10.33226/1231-7853.2020.10.2
JEL: karol.kowalewski@wsfiz.edu.pl

The following paper is of a theoretical and analytical nature. Its main purpose is to present practical remarks and suggestions that lead to the improvement of management processes occurring in innovative microenterprises with above average rates of growth. The first part of the study outlines the specificity of startups and their role in economic development. Afterwards, relying on own observations and collected reports and other secondary sources, the author shows the biggest mistakes being made by the analyzed companies. On this basis, a set of recommendations has been developed which should contribute to the elimination of highlighted dysfunctions and improve the process of startups management.

Keywords: startup; management; development
DOI: 10.33226/1231-7853.2020.10.3
JEL: M14, L83, Z30, Z32, Z39

In the era of digitization, the flow of information, especially negative information, has increased over the years. Reports on undesirable behavior of entrepreneurs, as well as their employees, can spread via social media within several minutes all over the world. Although unethical behavior can be observed in all branches of business, special attention should be paid to the tourism services market. The study presents selected practices in the field of corporate social responsibility of airlines (Easyjet, Ryanair and Wizz Air), and then their ethicality was assessed, which was the aim of the article. Based on the analysis of non-financial case study reports, it was found that airlines' CSR activities focus on caring for the environment. The analyzed airlines are modernizing their fleet in order to minimize the negative impact on the environment, which is reducing carbon footprint emissions. In addition, they use, inter alia, lighter armchairs and serving food and beverages in ecological packaging, while pilots use tablets instead of paper instructions. On the other hand, in activities related to the provision of services, attention should be paid to its optional extensions, which raise doubts as to the ethicality of the manner of their advertising. The website analysis showed that additional services such as paid seat selection or additional luggage are presented as obligatory and thus confuse the customer.

Keywords: business ethics; ethics in tourism; tourism services market; corporate social responsibility; CSR
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