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Dr hab. Bartłomiej Pierański
ORCID: 0000-0001-5327-8725
Associate professor at the Poznan University of Economics
and Business. He is employed at the Department of
Commerce and Marketing. He is also a head of Research
Laboratory of In-store Consumer Behaviour. His research
centres on: neuromarketing, consumer behaviour,
e-commerce, m-commerce and v-commerce.

Associate professor at the Poznan University of Economics
and Business. He is employed at the Department of
Commerce and Marketing. He is also a head of Research
Laboratory of In-store Consumer Behaviour. His research
centres on: neuromarketing, consumer behaviour,
e-commerce, m-commerce and v-commerce.