Journal of Marketing and Market Studies 05/2024

Over the last three decades, urban transport has become the most important area of municipal activity. The services of this transport determine the quality of life in cities and the efficiency of economic processes. The specific features of public urban transport mean that the results of marketing research on this transport enable the implementation of strategic goals (sustainable mobility goals) and verification of the advisability of specific decisions made by politicians. From a wide range of conducted marketing research on urban transport services in the Gdańsk agglomeration, the article presents the results of research on transport behaviour and preferences regarding: the share of urban transport services in meeting mobility needs, changes in the transport behaviour of the inhabitants of the agglomeration during the pandemic and changes in the transport behaviour of students after they were entitled to free travel. The aim of the article is to demonstrate that marketing research is an effective tool in shaping the attributes of urban public transport services, including the verification of political decisions in this area.

Food and nutrition practices are an essential sphere of life that impacts its quality and the perceived well-being of an individual. The goal of the article was to determine the impact of the COVID-19 pandemic on the food well-being (FWB) of consumers in Poland, with an analysis conducted using a comparative method, employing the Satisfaction with Food-related Life Scale (SWFL) to measure FWB among 2687 respondents over four different periods: before the pandemic, during the first and second year of the pandemic, and at its decline. Cluster analysis was used to identify consumer segments based on the level of FWB. The results showed significant changes in the perception of nutritional well-being during the pandemic. The highest FWB ratings were recorded before the pandemic and at its decline, while the lowest were in the second year of the pandemic. The study revealed that the crisis increased consumer awareness regarding healthy eating; however, stress and restrictions related to the pandemic negatively impacted the quality of life related to nutrition for many people. The findings highlight the complexity of the relationship between health crises and nutritional practices and their impact on mental and physical well-being. They can support efforts to maintain a high level of FWB in challenging times of crisis, paying special attention to groups most vulnerable to the negative effects of changes in food access and consumption methods.

The most important aim of the article is to analyse and evaluate the concept of digital marketing and its role in the functioning of innovative enterprises listed on the NewConnect market. In order to achieve the aim of the study, a mixed research methodology was applied, i.e. surveys were conducted among the managers of these enterprises (100 respondents) – CATI, then IDI interviews were held among 10 representatives of this group to determine the importance and role of ICT and digital marketing in the activities of these entities. Verification of the literature review and the results of mixed research were used in the process of reasoning where deductive techniques were helpful to develop a cognitive map and determine the factors affecting the company's activities using digital marketing. The conducted research confirms that the use of digital marketing in enterprises has an impact on building a competitive advantage on the market. In addition, one of the most important conclusions of this study is that the use of digital marketing in innovative enterprises brings them many benefits, such as: money savings, an increase in the company's reputation, speed of actions, efficiency and effectiveness of business processes or acceleration and optimization of the flow of information resources.

This article aims to delve into the issue of procrastination, which is considered as the ultimate failure in self-regulation. The discussion focuses on professional procrastination and puts emphasis on the role of a manager in this context. The article examines the psychological factors that lead to procrastination, its various forms and the negative outcomes associated with it. Relevant research findings, primarily sourced from publications included in the EBSCO database, are used to support the discussion. The article also highlights the challenges that managers face in addressing procrastination among themselves and their teams. In conclusion, evidence-based strategies are suggested to help mitigate the adverse effects of procrastination, providing actionable insights for managers.

Highly sensitive individuals are characterized by deeper information processing, increased sensitivity to external stimuli, and stronger emotional reactions. This study examined the impact of tattoos on the emotional experience, interpersonal relationships, perception of professionalism, and evaluation of airline crew by highly sensitive persons, and compared their responses to those of less sensitive individuals. The study involved 788 participants – 99 were highly sensitive and 689 served as a control group with low sensitivity. Participants were asked to evaluate pictures of cabin crew members with varying degrees of tattoo visibility in terms of professionalism, interpersonal relations, and emotions. The analysis of the impact of tattoos on emotions and perception of professionalism among sensitive individuals shows that the intensity of tattoos does not significantly affect emotions, but there are differences between groups with varying degrees of social sensitivity. The presence of tattoos does not alter the overall perception of the professionalism of the airline crew, which may indicate a certain social acceptance in a professional context.