Najlepsze ceny Specjalne oferty dla członków klubu książki PWE Najtańsza dostawa
DOI: 10.33226/1231-2037.2021.1.1
JEL: D02, L14

Transformacja cyfrowa struktur omnikanałowych w dystrybucji produktów

Struktury omnikanałowe w dystrybucji produktów podlegają dynamicznym zmianom wskutek wyłaniania się nowych trendów zakupowych. Jedną z takich zmian jest transformacja cyfrowa, która wywiera wpływ nie tylko na sposób dokonywania zakupów, ale również na transport, odbiór produktów przez klientów czy zarządzanie zwrotami produktów. Często są to czynności przeniesione do świata wirtualnego, a ich przebieg jest możliwy dzięki wykorzystaniu nowoczesnych rozwiązań technologicznych. Celem niniejszego artykułu jest prezentacja wykorzystania rozwiązań technologicznych typu in-store i out-store w funkcjonowaniu struktury omnikanałowej z punktu widzenia zróżnicowanych trendów zakupowych.

Słowa kluczowe: struktury omnikanałowe; rozwiązania technologiczne in-store i out-store




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