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Journal of Marketing and Market Studies 11/2019

ISSN: 1231-7853
Pages: 96
Publication date: 2019
Place publication: Warszawa
Binding: paperback
Format: A4
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DOI: 10.33226/1231-7853.2019.11.1
JEL: M21, Q57

The author points to the essence and importance of ecologistics in enterprises and supply chains in the context of the growing environmental crisis. Based on the assumption that bottom-up initiatives of individual enterprises, which have their source in the implementation of corporate social responsibility, as well as in striving to improve competitiveness are able to realistically and faster than system projects affect the elimination of the greatest threats to the natural environment, the author presents solutions in the field of ecologistics, which can be applied in any enterprise regardless of its status. The purpose of the discussion undertaken in the paper is to present the author's model of the level of development of ecologistics and the system of evaluation of activities in this field in the enterprise and the supply chain.

Keywords: ecologistics; green logistics; environmental crisis; carbon foodprint; ecologistics development model
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DOI: 10.33226/1231-7853.2019.11.2
JEL: R410

Article shows the results of the analysis and assessment of the chosen programs implemented in Poland supporting housing investments in the context of mobility management. The main goals of this article were detailed analisys of the effects of the programs, which results in investments directly affecting communication behaviour and changes in the demand for transport. The evaluation of the presented in this article programs shows the strong dependence of spatial planning policy and the transport needs.

Keywords: mobility management; housing policy
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DOI: 10.33226/1231-7853.2019.11.3
JEL: M14

An organisation is a component of a complex system and the way it operates strongly influences both its external and internal environment. Nowadays, one can observe an increase in CSR activities. Making responsible decisions, also regarding its own employees results in a company being perceived as socially responsible. The management of an organisation implements rules and actions in favour of their own interests, as well as to increase and protect the wealth of the society. This article aims to present CSR as influential regarding human capital. In the conducted studies, the hypothesis was made, that CSR positively influences the growth of human capital within an organisation. The applied research method is based on the analysis of academic literature and an overview of the materials published online. During this study procedure, the authors have used a diagnostic survey with the use of a questionnaire.

Keywords: Corporate Social Responsibility; human capital; human resources management
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DOI: 10.33226/1231-7853.2019.11.4
JEL: M12, M54, L29

Investing in people is extremely important, especially in times of intensive development of new technologies (robotics, automation, artificial intelligence), redefining existing jobs. Therefore, there are many reasons that make it necessary to deepen theoretical and empirical research on the possibility of using employee-oriented standards. The aim of the article is to show the level of application of the Investors in People (IiP) standard principles by leading production companies operating in Gorzów Wielkopolski and its vicinity (up to 40km), as well as showing the shaping of individual phenomena of the studied phenomenon in different periods. The study consists of an introduction, the theoretical part related to the subject of the research, the methodological and empirical part containing the results of research on the degree of investing in human capital in accordance with the standard (IiP) in selected organizations. The resulting diagnosis clearly indicates that the intensity of investing in personnel among the surveyed entities increased. The first survey was conducted in 2014, another one in 2019. Guided by the criterion of uniqueness, the research covered the leading production organizations (or being leaders), employing over 250 employees in majority, as well as using standardized systems. Answers to the questions were provided by people involved in activities aimed at improving quality in selected production companies - most often they were the managers (leaders) of the organization or quality representatives. The sample size (10 organizations) seems small, but it results from specific premises. The selection of the organization was dictated by the need to meet the above-mentioned characteristics of enterprises.

Keywords: investing in people; standard; employee development; quality improvement organizations
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DOI: 10.33226/1231-7853.2019.11.5
JEL: A2, B4, O3

Supply chain management is a very important element in enterprise logistics, which it depends on economic success towards increasing demands from market and consumers, for which the basic condition is quality, price and time. In the current economy, every enterprises builds its competitive position all the time, being aware that everything can change on the market. There is a need for constant development, making innovation systems in the transport process. The article touches on issues the effectiveness of applying the outsourcing concept in manufacturing enterprises and its influence on the competitive position on market.

Keywords: logistics; process; statistics; process efficiency
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DOI: 10.33226/1231-7853.2019.11.6
JEL: M31, O32

Due to market advantage the radical innovation concept requires rationalization, particularly in case of new technology-based product commercialization. Hence the importance of technology epiphany notion as the source of new product meaning.

Keywords: technology epiphany; radical innovation; innovation process; design; meaning of product
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DOI: 10.33226/1231-7853.2019.11.7
JEL: R1, L14

The purpose of this article is to find the conditions for an effective implementation of a model solution that demonstrates the creation of value within the framework of cooperation. For the purposes of this publication, a study was carried out, the purpose of which was to identify the determinants of cooperation that assumes the creation of value within the framework of cooperation. The first part of the article theoretically presents the determinants of cooperation, the purpose of which is to create values within the framework of cooperation. The reference to them was included in the research part of the article, where they became the subject of research. The second part of the article presents a study based on literature, the concept of cooperation in the context of value creation. The third of them presents the results of the research aimed at identifying the conditions for effective implementation of the model solution showing the creation of values in the framework of cooperation on the example of two sectors - science and business.

Keywords: cooperation; creating values; science; business
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DOI: 10.33226/1231-7853.2019.11.8
JEL: M14

Selected issues related to the effectiveness of the communication process in the internal audit in organizations that have implemented the quality management system according to the PN-EN ISO 9001: 2015 standard have been presented in the article. The scope of the analysis includes both: verbal and non-verbal communication, focusing on interpersonal communication and aspects of psychology in communication processes (transactional analysis).

Keywords: internal audit; quality management system; effective communication; interpersonal communication; psychology in communication processes; transaction analysis
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DOI: 10.33226/1231-7853.2019.11.9
JEL: L14, L20, P13

The article presents the issue of partnership relations between entities creating cluster-type agreements and the assumption of the concept of "triple helix" - in the aspect of practical usefulness of this model. Empirical goals focus on the analysis of relationships between enterprises (cluster participants) and local government units, as well as barriers limiting cooperation between these two environments. The presented conclusions are a short synthesis of empirical research in the research area discussed by the author. Most of the conclusions can be applied to all regions of the country. Their addressees may be: business entities, cluster coordinators as well as public authorities creating cluster policy at regional, local or national level.

Keywords: partnership; clusters; the triple helix model; cooperation between local government and business
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DOI: 10.33226/1231-7853.2019.11.10
JEL: M110, G300

The article presents the results in the assessment of the importance of visual control (visual management) in the production process of aluminum profiles in an enterprise in the metal industry involved in the production of architectural aluminum profile systems. In order to assess the validity of the visual control, the "BOST - Toyota management rules in questions" questionnaire was used, where the respondents were production workers of the examined enterprise. The obtained survey data was subjected to statistical analysis to discover additional dependencies in the employees' responses. The result of the research was the ranking of the importance of factors in the production process and the place in this ranking of visual control. Visual control proved to be of great importance in the production process of aluminum profiles by employees, ranked second in the importance series among the six factors of the production process, which should be considered the result of the company's activities in the implementation and maintenance of an early detection system based on for visual control tools.

Keywords: visual control; visual management; statistical analysis; metal industry
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DOI: 10.33226/1231-7853.2019.11.11

The aim of the article is to show the benefits of implementing ventures using the collective intelligence of online communities. The article was written based on a literature review. The author brings closer and systematizes the concept of crowdsourcing. There are identified factors that favor him and those that can limit the process and its effectiveness. The research shows that crowdsourcing is becoming an important trend in the collaborative economy through driving innovation, increasing the level of effectiveness of task implementation and allowing to achieve a better competitive position on the market.

Keywords: crowdsourcing; collaboration; wisdom of the crowd; community
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DOI: 10.33226/1231-7853.2019.11.12
JEL: M14, L20, O35

The article, as a result of the literature review, presents the concept of social responsibility of small hotel companies and characterizes the stakeholders to whom the companies are responsible. It presents a small hotel company and its stakeholders. The purpose of the article is to characterise the role of chosen internal and external stakeholders of a small hotel company in shaping the corporate social responsibility. In the last point the chosen stakeholders were characterized in the context of their role in shaping social responsibility. It was created as a result of participating observation and experience of the author, who is an employee of a small hotel company.

Keywords: corporate social responsibility; hotel; stakeholders; small company
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DOI: 10.33226/1231-7853.2019.11.13
JEL: Z29, L20

The interest in amateur running (including long-distance runs) has been growing in a dynamic way for several years. It is reflected in a significant increase in the number of sports events including marathons and half marathons. The paper describes research aiming to estimate risk of organizing running events in Poland. The presented results refer to half marathons organized in 2018. Professional risk management is a starting point of realizing objectives set by organizers, including assuring safety and satisfaction of all interested parties. The conducted research (both preparatory and proper) has allowed for the identification of risk factors and estimating risk by the representatives of the runs’ organizers. The identification was realized by 8 experts (the Delphi method), whereas there were 24 representatives of 11 half marathons in Poland engaged in the risk estimation. The latter was based on the average (of impact and probability). The present article does not present the results of the factor analysis and focuses, which complemented the result of risk estimation. The research results provide concrete information about the priorities on which event organizers may focus in order to mitigate risk. The results also amount to the basis of in-depth risk estimation and analysis for examining trends and the efficiency of undertaken mitigation actions.

Keywords: risk management; risk management in sport
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DOI: 10.33226/1231-7853.2019.11.14
JEL: M14, L81, L15

The publication discusses the good practices of discount stores in the field of quality assurance of sold goods, with particular focus on the non-food goods in Poland. The research was based on the literature of the subject and data made available by discount networks in stores, advertising newsletters and websites. The article consists of an introduction, a theoretical chapter on social responsibility, quality assurance of products sold in discount stores, an analytical chapter and a summary. The analyzes carried out indicate that the quality of products and the confirmation of product safety through voluntary certification is the expression of the social responsibility of retail chains and more and more often activities are undertaken in this area of the company's operations.

Keywords: social responsibility; discount stores; quality assurance
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