Mgr Agnieszka Soloch
ORCID: 0009-0003-0248-8329
MA, doctoral student at the Department of Marketing Strategy at the Poznań University of Economics and Business. Her research focuses on inclusive marketing and the challenges of an aging society, with particular attention to the social activation of seniors. She is interested in how marketing activities can foster social participation and counteract the exclusion of older adults. Her work combines perspectives from marketing, management, and social sciences.
DOI: 10.33226/1231-7853.2025.8.3
JEL: M30, I31