Marketing Unveiled

Marketing unveiled is a series of practical guidebooks providing consolidated knowledge of individual areas of marketing. In each book of the series the Authors — relying upon well-proven solutions — describe rules of conducts while solving specific problems concerning various facets of market operations. The series is addressed to businessmen, managers, senior management staff, officers of state and local government administration, students of all types of universities as well as trainees of all types of trainings and courses upgrading managerial skills.