Marketing
Marketing
RELATIONSHIP MARKETING IN THE ERA OF DIGITAL TECHNOLOGIES
Pages: 340
Publication date: 2023
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2023
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
21.00 €
17.85
€
Marketing
THE DARK SIDE OF MARKETING
Pages: 672
Publication date: 2023
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2023
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
26.00 €
22.10
€
Marketing
Konsumpcja w czasach pandemii. Jak kryzys spowodowany pandemią Covid-19 zmienił zachowania konsumentów?
Pages: 170
Publication date: 2022
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2022
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
12.00 €
10.20
€
Marketing
RETAIL 4.0. 10 regole per l’Era digitale
Pages: 208
Publication date: 2022
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2022
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
13.00 €
11.05
€
Marketing
Opakowanie jako narzędzie oddziaływania na nabywców. Zarządzanie opakowaniem w przedsiębiorstwie
Pages: 368
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
19.00 €
16.15
€
As file to download:
17.00 €
Marketing
Marketing kulturowy. Społeczno-kulturowe aspekty komunikacji marek w Polsce
Pages: 352
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
17.00 €
14.45
€
Marketing
Wykorzystanie beaconów w komunikacji marketingowej
Pages: 184
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
12.00 €
10.20
€
Marketing
Zachowania konsumentów na współczesnym rynku. Perspektywa marketingowa
Pages: 424
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
17.00 €
14.45
€
Marketing
Systemy informacyjne w przedsiębiorstwach handlowych
Pages: 306
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2021
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00 €
11.90
€
Marketing
Kształtowanie relacji na polsko-czeskim transgranicznym rynku usług kultury
Pages: 336
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
16.00 €
13.60
€
Marketing
Rewolucja 4.0. Nowe technologie w marketingu
Pages: 138
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
10.00 €
8.50
€
Marketing
Działania marketingowe organizacji
Pages: 304
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
Marketing
Zachowania konsumentów. Wybrane problemy
Pages: 206
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
12.00
€
Marketing
Brand building and trade development strategies. New trends and challenges for marketing
Pages: 186
Publication date: 2020
Place publication: Łódź-Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2020
Place publication: Łódź-Warszawa
Publication: I
Binding: paperback
Format: B5
14.00 €
11.90
€
Marketing
Marketing w przedsiębiorstwie - ujęcie operacyjne
Pages: 196
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2020
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00 €
11.90
€
Marketing
Makromarketing. Nauka o marketingu wobec problemów społecznych i środowiskowych
Pages: 428
Publication date: 2019
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2019
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
19.00 €
16.15
€
Marketing
Społeczność wokół marki. Geneza. Koncepcja. Badania
Pages: 220
Publication date: 2019
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2019
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
12.00 €
10.20
€
Marketing
Wartość luksusu. Perspektywa konsumentów i przedsiębiorstw
Pages: 348
Publication date: 2019
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2019
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
16.00 €
13.60
€
Marketing
Marka modowa. Jak zrozumieć konsumenta mody i stworzyć markę szytą na miarę?
Pages: 222
Publication date: 2018
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2018
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00 €
11.90
€
Marketing
Liberalizacja rynku usług Unii Europejskiej a innowacyjność i konkurencyjność polskich przedsiębiorstw usługowych
Pages: 256
Publication date: 2018
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2018
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
16.00 €
7.00
€
Marketing
Prosumpcja jako wielowymiarowe zachowanie rynkowe
Pages: 272
Publication date: 2017
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2017
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00 €
11.90
€
Marketing
Marketing sportu
Pages: 310
Publication date: 2015
Place publication: Warszawa
Publication: III
Binding: paperback
Format: B5
Publication date: 2015
Place publication: Warszawa
Publication: III
Binding: paperback
Format: B5
16.00 €
13.60
€
Marketing
Skuteczność promocji internetowej. Pomiar i technologia informacyjna
Pages: 232
Publication date: 2015
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2015
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
11.00
€
As file to download:
10.00 €
Marketing
Kompetencje konsumentów. Innowacyjne zachowania, zrównoważona konsumpcja
Pages: 200
Publication date: 2015
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2015
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
13.00
€
As file to download:
12.00 €
Marketing
Tworzenie wartości dla klienta z perspektywy konsumentów i przedsiębiorstw
Pages: 240
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
As file to download:
12.00 €
Marketing
Marketing partnerski na rynku przedsiębiorstw
Pages: 196
Publication date: 2014
Place publication: Warszawa
Publication: III
Binding: hard cover
Format: B5
Publication date: 2014
Place publication: Warszawa
Publication: III
Binding: hard cover
Format: B5
14.00
€
As file to download:
13.00 €
Marketing
Ochrona i edukacja konsumentów na wybranych rynkach usług
Pages: 206
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00 €
11.90
€
As file to download:
13.00 €
Marketing
Mapy recepcji reklamy
Pages: 212
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
As file to download:
11.00 €
Marketing
Marketing przedsiębiorstw usługowych w procesie internacjonalizacji
Pages: 208
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2013
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
As file to download:
13.00 €
Marketing
Podstawy marketingu
Pages: 288
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
As file to download:
12.00 €
Marketing
Badania marketingowe w zarządzaniu organizacją
Pages: 364
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
16.00 €
13.60
€
As file to download:
14.00 €
Marketing
Marketing produktów systemowych
Pages: 260
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
13.00 €
11.05
€
As file to download:
12.00 €
Marketing
Komercjalizacja produktów żywnościowych
Pages: 248
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
As file to download:
13.00 €
Marketing
Strategie marketingowe
Pages: 280
Publication date: 2012
Place publication: Warszawa
Publication: II zmienione
Binding: paperback
Format: B5
Publication date: 2012
Place publication: Warszawa
Publication: II zmienione
Binding: paperback
Format: B5
14.00
€
As file to download:
12.00 €
Marketing
Marketing bezpośredni. Koncepcja - zarządzanie - instrumenty
Pages: 444
Publication date: 2010
Place publication: Warszawa
Publication: I
Binding: paperback
Publication date: 2010
Place publication: Warszawa
Publication: I
Binding: paperback
19.00
€
As file to download:
14.00 €
Marketing
Konsumpcja. Determinanty, teorie i modele
Pages: 296
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: B5
14.00
€
Marketing
Marketing dla inżynierów
Pages: 296
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
14.00 €
11.90
€
As file to download:
12.00 €
Marketing
Konsumpcja a rozwój społeczno-gospodarczy regionów w Polsce
Pages: 208
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
13.00 €
11.05
€
Marketing
Strategie marketingowe w instytucjach kultury
Pages: 236
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 145x205
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 145x205
12.00
€
Marketing
Strategia reklamowa
Pages: 176
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 145x205
Publication date: 2012
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 145x205
11.00
€
As file to download:
9.00 €
Marketing
Konkurowanie przedsiębiorstw w segmencie młodych konsumentów
Pages: 164
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
13.00 €
11.05
€
Marketing
Marketing w gastronomii
Pages: 228
Publication date: 2011
Place publication: Warszawa
Publication: II zmienione
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: II zmienione
Binding: paperback
Format: 162x237
14.00
€
As file to download:
13.00 €
Marketing
Marketing. Kluczowe pojęcia i praktyczne zastosowania
Pages: 300
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
17.00 €
14.45
€
Marketing
Badania marketingowe. Podstawy metodyczne
Pages: 548
Publication date: 2011
Place publication: Warszawa
Publication: IV zmienione
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: IV zmienione
Binding: paperback
Format: 162x237
17.00
€
Marketing
Strategie produktu. Koncepcje i metody zarządzania ofertą produktową
Pages: 380
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
14.00
€
Marketing
Marketing. Koncepcja skutecznych działań
Pages: 356
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
17.00 €
14.45
€
Marketing
Marka narodowa. Jak skutecznie budować wizerunek i reputację kraju
Pages: 236
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2011
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
13.00
€
Marketing
Marketing na rynku prasowym
Pages: 232
Publication date: 2010
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2010
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
14.00 €
11.90
€
Marketing
Marketing międzynarodowy. Uwarunkowania i kierunki rozwoju
Pages: 604
Publication date: 2010
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
Publication date: 2010
Place publication: Warszawa
Publication: I
Binding: paperback
Format: 162x237
15.00
€
Marketing
Reklama
Pages: 200
Publication date: 2010
Place publication: Warszawa
Publication: II
Binding: paperback
Publication date: 2010
Place publication: Warszawa
Publication: II
Binding: paperback
11.00
€
As file to download:
9.00 €
Marketing
Marketing międzynarodowy
Pages: 304
Publication date: 2009
Place publication: Warszawa
Publication: II
Binding: paperback
Format: 162x237
Publication date: 2009
Place publication: Warszawa
Publication: II
Binding: paperback
Format: 162x237
14.00 €
11.90
€
Marketing
Metody i techniki sondażowych badań opinii
Pages: 256
Publication date: 2010
Place publication: Warszawa
Publication: II zmienione
Binding: paperback
Publication date: 2010
Place publication: Warszawa
Publication: II zmienione
Binding: paperback
15.00
€
Marketing
Pozycjonowanie produktu
Pages: 168
Publication date: 2008
Place publication: Warszawa
Publication: I
Binding: paperback
Publication date: 2008
Place publication: Warszawa
Publication: I
Binding: paperback
10.00
€