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Dr Agnieszka Zalewska-Bochenko
ORCID: 0000-0002-7382-0064

Dr Agnieszka Zalewska-Bochenko

Doctor of economics, graduate of the University of Białystok. Currently an employee of the Department of Finance at the Department of Finance and Accounting as an assistant professor. Author of monographs and numerous articles in scientific journals. Her current interests focus on the information society and broadly understood electronic economy, including: e-administration, e-banking, e-commerce.

 
DOI: 10.33226/1231-7853.2021.7.3
JEL: D30, G21, M31, O39

In the context of this article, mobile banking can be interpreted as one of the marketing tools used by banks. It is the provision of banking services with the use of telecommunications devices  (portable, mobile) for the implementation of banking operations, overcoming time and spatial barriers. The aim of the article is to present mobile banking as an alternative and more and more common instrument of distribution of banking products. The article focuses on the ways of using banking marketing via e-banking, with particular emphasis on mobile banking. The article puts forward the thesis that mobile banking is a constantly evolving distribution channel for banking products and offers the greatest number of opportunities to reach new recipients.

Keywords: marketing; banking marketing; mobile banking; distribution channel; Blik