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Dr hab. Barbara Borusiak, prof. UEP
ORCID: 0000-0003-0672-1135
Associate professor at the Poznań University of Economics and Business, where she is the head of the Department of Commerce and Marketing. Author of publications on internationalization of retail trade enterprises, product category management, merchandising, establishing and evolution of retail formats as well as in-store consumer behaviour. She also conducts research on alternative retail formats, such as charity shops. Currently investigates issues related to sustainable consumption.
DOI: 10.33226/1231-7853.2020.1.3
JEL: D12, Q56

Second-hand buying helps to decrease the level of production and for that reason it may be recognized as a sustainable behaviour of a consumer. The main goal of the paper is to define and recognise motivations, opinions and beliefs about the purchase of second-hand products sold in various retail trade formats and to examine whether customers are motivated by their care for the environment, the desire to escape from the consumption system or attempt to follow the principles of sustainable consumption. The research was carried out using FGI — Focus Group Interview with seven people aged 20–30, including five women and two men. The criterion for the respondent selection was whether they bought a used product in the last 12 months. The survey was conducted on 15th April 2019. Answers and their analysis have shown that sustainable consumption is not the main motivation of respondents to buy used products. The most common reason is the low price of the products. However, some responses were indirectly related to sustainable consumption.

Keywords: second-hand products; motives of purchase; sustainable consumption (produkty używane; motywy zakupu; zrównoważona konsumpcja)

Associate professor at the Poznań University of Economics and Business, where she is the head of the Department of Commerce and Marketing. Author of publications on internationalization of retail trade enterprises, product category management, merchandising, establishing and evolution of retail formats as well as in-store consumer behaviour. She also conducts research on alternative retail formats, such as charity shops. Currently investigates issues related to sustainable consumption.