Dr Dobrosława Mruk-Tomczak
ORCID: 0000-0002-4548-8260
Employed as an assistant professor at the Poznań University of Economics and Business, Department of Product Marketing. Her fields of interest are: marketing communication, creativity, sustainability, brand management, consumer behaviour.
DOI: 10.33226/1231-7853.2024.5.2
JEL: I31, I15, O52, D18