Mgr Elena Borgardt
ORCID: 0000-0002-1902-8754
Mgr Elena Borgardt
A graduate of doctoral studies at the University of Economics in Krakow. She is interested in understanding consumer behaviour through Means-End Chain Theory. Her recent works have focused on extending Means-End Chain Theory by integrating a self-concept approach and behavioural perspective model.
DOI: 10.33226/1231-7853.2021.10.1
JEL: M30, M31, M37