Food and nutrition practices are an essential sphere of life that impacts its quality and the perceived well-being of an individual. The goal of the article was to determine the impact of the COVID-19 pandemic on the food well-being (FWB) of consumers in Poland, with an analysis conducted using a comparative method, employing the Satisfaction with Food-related Life Scale (SWFL) to measure FWB among 2687 respondents over four different periods: before the pandemic, during the first and second year of the pandemic, and at its decline. Cluster analysis was used to identify consumer segments based on the level of FWB. The results showed significant changes in the perception of nutritional well-being during the pandemic. The highest FWB ratings were recorded before the pandemic and at its decline, while the lowest were in the second year of the pandemic. The study revealed that the crisis increased consumer awareness regarding healthy eating; however, stress and restrictions related to the pandemic negatively impacted the quality of life related to nutrition for many people. The findings highlight the complexity of the relationship between health crises and nutritional practices and their impact on mental and physical well-being. They can support efforts to maintain a high level of FWB in challenging times of crisis, paying special attention to groups most vulnerable to the negative effects of changes in food access and consumption methods.

This paper aims to investigate how the number and type of claims placed on gluten-free (GF) cookies packaging impact consumer visual attention and purchase intention, and to compare how consumers who are on a gluten-free diet and those who are not perceive the claims. This article uses the triangulation of two research methods, i.e. eye-tracking (ET), which measures consumer visual attention, and a questionnaire survey. Three self-designed labels for gluten-free cereal cookies with various combinations of health and nutrition claims were assessed. The study shows that both the number and the type of claims on GF packaging impact the visual attention and purchase intention of consumers. Higher number of different claims induces more attention given to all of them but does not lead to higher purchase intention of a certain product. Despite the fact that participants who were on a gluten-free diet had declared that information on the package concerning how the ingredients influenced their health was of high importance, no difference in the visual attention given to claims and purchase intention was found between the followers and non-followers of the diet (p > 0.05).