The main purpose of this research is identification and analysis of factors influencing consumer decisions regarding the purchase of electric vehicles and their perception of specific features of these vehicles. Empirical data was collected through direct research using quantitative methods, targeting 130 adult Poles. Studies were conducted in November 2023, encompassing the entire territory of Poland. The results indicated that most respondents either do not currently use or have no intention of using electric cars in the future. It was also demonstrated that most respondents do not use or do not intend to use electric cars in the future, and the main reason for this is the price of these vehicles, limited range, lack of appropriate infrastructure in the country and the need to charge them frequently and for a long time. Notably, respondents commonly identified the modernity and driving comfort of electric cars as their main advantages. The results of the research clearly indicate the need to develop a marketing strategy and undertake a variety of activities to raise Poles' awareness of electric cars and the advantages of using them.