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Prof. dr hab. Józef Sala
Prof. dr hab. Józef Sala

Professor in Cracow University of Economics, head of the Chair of Tourism in the Faculty of Management there. Lectures in the area of hospitality industry, economics, and catering organization and marketing. His long-standing scientific interests focus upon problems of the role of catering in the food and tourism markets. Author of many articles and monographs published in Poland and abroad. Under his direction several research projects were carried out over the recent years in the area of business tourism, tourist base, religious tourism and determinants of consumer behaviors in the tourism market. Author and co-author of many publications, including Marketing w gastronomii (Marketing in catering industry, PWE, 2011).

 
DOI: 10.33226/1231-7853.2020.1.1
JEL: Z3, Z33

The role of luxury hotels is growing rapidly on the contemporary hotel market. This is the result of an increase in the number of affluent consumers, the dynamic development of business tourism, and a sharp increase in the importance of air transport in tourism. In many countries there is a sector with high market potential. The rapid development of this sector means that luxury hotel management companies apply a segmentation strategy. In Poland, the number of wealthy people is increasing, which is estimated at over 1.2 million. Consequently, favorable conditions are created for the development of the luxury hotel sector. This sector is not satisfactorily developed in our country. Meanwhile, luxury hotels are leaders in introducing innovations and even in times of economic stagnation, their services are considered more resistant to economic fluctuations. The article presents the essence and features of luxury hotels, their role and development paradigms on the global hotel market. The study presents the current state of development of luxury hotels in Poland, their spatial distribution and outlines perspectives for further development.

Keywords: luxury hotels luxury goods; hotel corporations consumers behevior; the luxury hotel market in Poland