In the context of the evolution of the games and toy market and changing buyer preferences, assessing purchasing motivations is a key step in understanding consumer behaviour in this market. The aim of this article is to assess consumer motivations influencing the purchase of toys of nostalgic brands. The research results prove that utilitarian motivation, extrinsic motivation and low level of stimulation influence respondents' willingness to buy a nostalgic toy, regardless of whether it was intended as a gift for a child or as a personal purchase.