The article presents the concept of tokenization and an attempt to assess its market potential. Tokenization — is a form of business digitization based on decentralized blockchain technology. It consists in creating tokens and assigning them to a specific project, company, or person. With the development of blockchain technology and its institutional environment, the tokenization potential is growing thanks to smart contracts, and it will allow to tokenize all kinds of assets while reducing transaction costs. For now, tokenization can be treated as a niche in decentralized finance (DeFi), which, thanks to regulation ensuring efficiency and security, is gradually shifting to the mainstream.