During the 20th century humanity moved from the information society to the knowledge society. Rapid development of the IT rearranged many economic branches, advancing the unique business models which were unattainable using the classical production factors such as land, labor and capital. As of today, one of the fastest growing markets is the video game industry. This article presents the worldwide development of the video game industry, business models produced by this market as well as consumers' preferences. The study presents the current state of the video game industry in Poland and globally and summarizes the perspective of future development using the blockchain technology.