The development of the scent marketing proves that the modern customer evaluates products not only on their quality and price, but also takes into account the quality of the environment in which they are purchased. The use of scent at the point of sale can be an additional opportunity to influence customer purchase decisions. However, effective activity in this area requires extensive knowledge, an understanding of the limitations associated with scent marketing and constant tracking of the results of the latest research in this area. There are not many studies on this subject in the Polish literature. Therefore, the aim of this article became to present the benefits of using scent marketing and the limitations associated with the use of this sensory marketing tool. The method of analysis of the literature on the subject was used to achieve such a goal.

The purpose of this article is to introduce one of the less popular areas of socially responsible activities, namely fair operating practices. The author presents the principles of this activity and describes specific practices that may be undertaken within this framework. Additionally, the author attempts to assess the activity in the area of fair operating practices among businesses operating in Poland. The analysis of companies' activities in this area seems to be particularly important, as this area concerns companies' behaviors on the market, shaping relations with other entities and developing fair competition. Activities in the area of fair operating practices also build a positive image of the organization among all stakeholders. The results of the Responsible Business in Poland reports for the years 2011–2020 have been used for the assessment. The analysis has shown that Polish organizations are still not very interested in activities in this area.