Dr Yadira Ixchel Martínez Pantoja
ORCID: 0000-0003-3848-8147
PhD, assistant professor at Prague University of Economics and Business (VŠE) since 2022. She holds a PhD in International Relations from the University of Auckland where she was awarded the University of Auckland Doctoral Scholarship. She has extensive experience teaching courses in international business in leading universities of New Zealand and Mexico. Her research focuses on public diplomacy and strategic communications, the interactions between multinational corporations, non-governmental organizations, and governments, and state and non-state actors, with particular interest in business diplomacy, corporate social responsibility, and nation branding.
DOI: 10.33226/1231-7853.2025.6.1
JEL: F23, F55, F64
DOI: 10.33226/1231-7853.2025.4.3
JEL: F02, F13, F50, O19