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Dr Dorota Starzyńska
ORCID: 0000-0001-5355-016X

Doctor of Economics, Assistant Professor at the Department of Corporate Financial Management, Faculty of Management, University of Lodz. Author of several monographs and numerous articles in scientific journals. Her current interests focus on financing investment and innovation activities of enterprises and financial institutions.

 
DOI: 10.33226/1231-7853.2022.11.4
JEL: G21, M31, O32

A key focus of competition in the banking sector has become mobile banking, and in particular the functionality of the mobile applications offered, which are designed to provide customers with the convenience of using the full financial offer. In mobile banking, the customer is the party initiating the relationship, and the bank's role is reduced to providing a wide range of services and products, as well as ensuring maximum convenience and security of transactions. The remote model of relations with the bank places higher demands on the customer in terms of the level of necessary knowledge of the principles of mobile distribution channels and the conditions for the provision of banking services. In this context, aspects related to trust, commitment and customer satisfaction in the relationship with the bank become important. The purpose of this article is to assess the impact of the functionality of banking mobile applications on customer relationships with the bank. With regard to the objective, a hypothesis was formulated, which is: "The formation of lasting relationships between customers and their banks is determined by the functionality of the available mobile application." A systematic review of the literature on the subject was used as a research method, and the results of a self-reported survey conducted on a group of 450 active mobile banking customers were analyzed. The main conclusion of the own survey is that more than 90% of the respondents positively evaluated the used banking mobile application through the prism of the proposed dimensions of its functionality.

Keywords: mobile banking; usability of mobile applications; customer relations
DOI: 10.33226/1231-2037.2020.1.6
JEL: D22

The aim of the article is to analyze and evaluate the investment activity of logistics companies in Poland. In the publication used published GUS data characterizing the functioning of logistics companies in 2010–2017, in particular their activity in the area of investment in fixed assets. The empirical analysis were based on selected economic indicators: the rate of investment intensity, the value of capital expenditures for the purchase of fixed assets dynamics of this value.

Keywords: logistics companies; investments activity; investment intensity indicator