The article aims to identify selected factors for the development of religious tourism in Krakow, taking into account the behaviour of travellers. The article identifies important factors influencing the development of religious tourism in a tourist destination such as Krakow, as well as the behaviour of travellers and religious tourists in Krakow. This article used secondary data for 2018–2023 concerning the monitoring of tourist traffic in Krakow and Małopolska collected by the Małopolska Tourist Organisation (MOT). They were based on three research methods: conducting face-to-face interviews by completing electronic questionnaires on visitors to Małopolska, including Krakow; using ICT data warehouses; analysing existing data. Based on the research, it was found that the city of Krakow has predispositions for the development of religious tourism. The city has numerous shrines associated with the worship of the God, the Virgin Mary and Krakow's saints and blessed. Mention should also be made of the Jewish community, for whom the grave of Moses Isserles in the Remuh cemetery is a regular point of visit. Increasing the number of participants in this type of tourism can be achieved, among other things, by effective promotional activities through new media, creating a calendar of religious tourism events, establishing cooperation between the city and organizers of religious tourism from Krakow and foreign markets.

The SARS-CoV-2 virus pandemic has had a very severe impact on the functioning of the meetings industry market and led to its major transformations. Under the influence of the effects of the pandemic, changes have developed that are the directions of development in the management of this industry. As part of the article, an analysis of the impact of the pandemic on the meetings industry market was carried out in terms of qualitative changes. The research was carried out through the analysis of websites and documents, i.e. reports, protocols and guidelines of international industry associations, convention bureaus in selected cities and countries around the world and industry media. In addition, surveys were conducted among experts, i.e. specialists in a given field, people with theoretical and practical knowledge of a given topic. The industry has indicated marketing tools currently crucial in managing the meetings industry, based mainly on modern technologies. It also formulated the desired actions necessary to sustain the development of the meetings industry, most often indicating subsidies for the organization of events or suspension or reduction of taxes.

Business tourism, also known as the meetings industry, has so far been a very profitable segment of tourism. The companies of the meetings industry has been very specialized in the management of this segment of tourism. In the face of the SARS-CoV-2 pandemic, it was necessary to quickly change the management of this industry, or rather to work out or learn new issues in order to maintain economic activity. It was necessary to adapt to the new situation and changes that were forced by the market. The aim of the article is to diagnosis and identification new trends in the meetings industry in the world. At the beginning, the concept of the meetings industry was characterized and its evolution was discussed. The article verifies the thesis that new trends in the management of the meetings industry that emerged in the face the pandemic SARS-CoV-2 have dominated the activities of the meetings industry in the world and some of the past trends have become more dominant. The aim of the article is also to identify and describe new trends in the world in the field of management of the meetings industry. Such research methods as: studies literature on the subject, analysis of websites and industry documents. The discussed topic is important both for marketing and the market, because it sets a new direction of activities and causes significant transformations in the meetings industry