Dr hab. Milena Ratajczak-Mrozek
ORCID: 0000-0003-4432-5459
Associate Professor and Head of the Department of International Marketing at the Poznań University of Economics and Business. In research, she focuses on the influence of both inter-organizational and social relationships, and embeddedness on different aspects of companies' performance in the global market. This includes competitive advantage, digitalization and sustainable development. She is a board member of the Industrial Marketing and Purchasing Group, an international organization bringing together scientists conducting research in the area of inter-organizational relationships and business networks.
DOI: 10.33226/1231-7853.2023.10.3
JEL: M31, F23, L25