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Dr Paweł Bartkowiak
ORCID: 0000-0001-9330-756X

PhD in economic sciences, Assistant Professor at the Department of Strategic Management, Poznań University of Economics and Business. His main research interests include processes of value cocreation, determinants of consumers' market behaviour, project management and strategic decision-making at enterprises. He teaches courses in strategic management, project management and market and marketing research.

 
DOI: 10.33226/1231-7853.2024.10.1
JEL: H12

The COVID-19 pandemic has presented significant challenges for universities, their leadership, faculty, and students globally, necessitating rapid adaptation to an unprecedented situation. This paper examines how students evaluate the organization and execution of online classes at three types of Polish higher education institutions: economics universities, management faculties at universities and management faculties within technical universities. The study employed the Computer-Assisted Web Interviewing (CAWI) method, with a sample of 2,832 participants. The results of our study suggest that the most positively rated aspects included access to online consultations, the availability of course materials, and the supportive attitudes of instructors. Conversely, the lowest-rated aspects were the involvement of business practitioners in online classes, knowledge assimilation during remote learning, and the offering of open lectures. An analysis of variance revealed statistically significant differences among the surveyed student groups. Furthermore, the likelihood of students recommending their institutions to peers was assessed. The results showed a prevalence of promoters over detractors in the overall sample, with economics universities displaying a positive Net Promoter Score (NPS). 

Keywords: COVID-19; higher education institutions; emergency remote teaching; students' loyalty