Dr Szymon Michalak
ORCID: 0000-0003-2874-7694
PhD in economic sciences, Assistant Professor in the Product Marketing Department of Poznań University of Economics and Business. His main research interests include consumer attitudes towards product innovation and consumer involvement in value co-creation. A team member on projects with EU funding, as well as projects for enterprises and local government units. He teaches such subjects as Innovation management, product management, marketing research, and enterprise management.
DOI: 10.33226/1231-7853.2024.10.1
JEL: H12