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Dr hab. prof. UE Grzegorz Maciejewski
Dr hab. prof. UE Grzegorz Maciejewski
ORCID: 0000-0002-1318-0747
Doctor in the Chair of Market and Consumption in the University of Economics in Katowice, economist. Lecturer in the College of Management at the University of Economics in Katowice. Project manager in the Research and Expertise Center in Katowice. His scientific interests have been focused on behaviors of entities in the market, in particular consumer behaviors. Head of and executor of many grants, research projects and practices. The most recent grant by him carried out resulted, among
DOI: 10.33226/1231-7853.2021.12.2
JEL: D12, D91, L83, M31

The article is of a research nature. It aims to identify the most important factors determining the quality of services offered by dance schools. To achieve the set goal, the SERVQUAL method was used. This method allows determining the most desirable features of dance schools by the students and combines them into several categories: "specifics", "reliability", "willingness to cooperate", "certainty", "empathy". These features form the five dimensions of service quality and decide whether the customer will accept the company's offer. They are also the foundation of the process of building customer satisfaction of every service company. The results of the research obtained on a nationwide sample of 265 participants of dance schools indicate that among the surveyed dimensions, "certainty" and "reliability" are the most important for the respondents. On the other hand, the most irrelevant is "empathy". The presented results, despite the limitations resulting from the lack of full representativeness of the sample and the used technique (online survey), in the author's opinion may be a support and great source of information for managers of dance schools and be a contribution to the continuation of research in the undertaken area.

Keywords: quality of services; consumer behavior; dance school; marketing; SERVQUAL; the market of leisure services
DOI: 10.33226/1231-7853.2020.2.3
JEL: D91, E22, G41

Zarys profili polskich inwestorów i traderów giełdowych

Individual participants on financial markets do not constitute a homogeneous group. Hence, defining the whole community as "investors" may be too simplistic. This article is of a research nature and poses an attempt to identify rough characteristics and differences between Polish retail investors and stock traders. The results of the pilotage research confirm a distinction of a class of stock traders proposed in the literature, due to their idiosyncratic business model. Furthermore, minor differences in declared risk propensity, frequency of the ovetrading and motivation to undertake activity on the markets were identified. The results described in this article can be used by brokers and brokerage houses to better understand their client and tailor an offer to his diverse needs.

Keywords: investors; traders; financial markets; stock exchange; research results

Doctor in the Chair of Market and Consumption in the University of Economics in Katowice, economist. Lecturer in the College of Management at the University of Economics in Katowice. Project manager in the Research and Expertise Center in Katowice. His scientific interests have been focused on behaviors of entities in the market, in particular consumer behaviors. Head of and executor of many grants, research projects and practices. The most recent grant by him carried out resulted, among other things, in publication of his work Ryzyko w decyzjach nabywczych konsumentów (Risk in purchase decisions of consumers, UE, Katowice 2010). Author of many articles, published i.a. Marketing i Rynek monthly magazine, No. 2/2011 Polski konsument wobec ryzyka nieudanego zakupu (Polish consumer and the risk of unsatisfactory purchase).