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Dr hab. prof. UE Grzegorz Maciejewski
Dr hab. prof. UE Grzegorz Maciejewski
ORCID: 0000-0002-1318-0747

Professor at the University of Economics in Katowice and Head of the Department of Market and Consumption. His scientific interests are mainly focused in the field of behavioural economics. He is the author of more than 170 scientific articles and books in the field of consumer behaviour, marketing strategies of enterprises and market and marketing research methodology. He is a academic tutor. He is a member of the Polish Society for Market and Opinion Research (PTBRiO), the Polish Scientific Society of Marketing, the Polish Economic Society and the ERECO-PGV International Scientific Network.

 
DOI: 10.33226/1231-7853.2025.1.3
JEL: D22, M31

The wedding services market was severely affected by the COVID-19 pandemic. The activities of caterers were restricted, so they were forced to cancel organized celebrations such as weddings. The stagnation in the wedding services market was also exacerbated by the outbreak of the armed conflict in Ukraine, but a decline in the number of new marriages had already been observed before these events occurred. The purpose of the article is to identify the main problems and challenges for wedding service providers in a stagnant environment, as well as to find an answer to the question: Is there a chance for the wedding service market to recover? To achieve the objectives, a literature study method was used and a survey was conducted using in-depth IDI interviews with 12 wedding services market experts. The results of the survey indicate that there is little chance of a revival in the wedding services market. According to respondents, the number of wedding receptions will continue to decline, as will their length, and some service providers will lose their jobs. Respondents acknowledged that the main problem they face in the wedding services market is that supply outweighs demand and there is a lot of (often unfair) competition involved. In order to stay in the market, service providers should take care of marketing, especially that conducted through social media.

Keywords: wedding services market; wedding industry; marketing; consumer behaviour
DOI: 10.33226/1231-7853.2021.12.2
JEL: D12, D91, L83, M31

The article is of a research nature. It aims to identify the most important factors determining the quality of services offered by dance schools. To achieve the set goal, the SERVQUAL method was used. This method allows determining the most desirable features of dance schools by the students and combines them into several categories: "specifics", "reliability", "willingness to cooperate", "certainty", "empathy". These features form the five dimensions of service quality and decide whether the customer will accept the company's offer. They are also the foundation of the process of building customer satisfaction of every service company. The results of the research obtained on a nationwide sample of 265 participants of dance schools indicate that among the surveyed dimensions, "certainty" and "reliability" are the most important for the respondents. On the other hand, the most irrelevant is "empathy". The presented results, despite the limitations resulting from the lack of full representativeness of the sample and the used technique (online survey), in the author's opinion may be a support and great source of information for managers of dance schools and be a contribution to the continuation of research in the undertaken area.

Keywords: quality of services; consumer behavior; dance school; marketing; SERVQUAL; the market of leisure services
DOI: 10.33226/1231-7853.2020.2.3
JEL: D91, E22, G41

Zarys profili polskich inwestorów i traderów giełdowych

Individual participants on financial markets do not constitute a homogeneous group. Hence, defining the whole community as "investors" may be too simplistic. This article is of a research nature and poses an attempt to identify rough characteristics and differences between Polish retail investors and stock traders. The results of the pilotage research confirm a distinction of a class of stock traders proposed in the literature, due to their idiosyncratic business model. Furthermore, minor differences in declared risk propensity, frequency of the ovetrading and motivation to undertake activity on the markets were identified. The results described in this article can be used by brokers and brokerage houses to better understand their client and tailor an offer to his diverse needs.

Keywords: investors; traders; financial markets; stock exchange; research results