This article discusses the purchasing behaviour of Polish final food buyers on the food market. The purpose of the article is to assess the purchasing behaviour of final buyers on the food market and to assess their market importance from the point of view of the addressees of the product offer. The article is theoretical and empirical in nature. The empirical part of this article was prepared based on research conducted using the survey method. The research tool was an online survey questionnaire. The selection of the research sample was non-random. The research shows that final food buyers have rather basic expectations towards it, related to the supply of energy and nutrients, satisfaction of physiological needs, as well as maintaining good health. They are looking for food products that will satisfy not only basic needs (satisfying hunger) but also additional needs (taking care of health). In addition, the research showed relative satisfaction of the vast majority of respondents with the currently available market offer of food products.

Consumers are currently paying increasing attention to environmental issues. At the same time, their awareness of the environmental and climate impact of their purchasing decisions is increasing. This trend is particularly evident among young consumers. The aim of this article is to present the determinants of purchasing decisions regarding green products and their conventional counterparts by young buyers. The article is empirical in nature. The empirical research was conducted in the form of a questionnaire survey on a group of 520 respondents. Based on the results of the analyses, two main factors were identified as important determinants of the purchase of green products by young final buyers – the attribute factor and the relational-promotional factor.

The article concerns the subject of product and marketing innovations on the domestic market of food products. Its purpose is to present buyers' opinions on selected innovative product and marketing solutions used on the food market. The article is theoretical and empirical. The theoretical part is based on the literature analysis, while the empirical part presents the results of quantitative research. The conducted research shows that the creation of new products being combinations was positively perceived by the respondents.