Best prices Special offers for members of the PWE book club The cheapest delivery
Dr inż. Grzegorz Wesołowski
ORCID: 0000-0002-4111-8414
PhD, assistant professor at the Department of Organizational Personnel Management in The John Paul II Catholic University of Lublin. His scientific and research interests focus on issues related to image management (in particular corporate image and product image), marketing management and marketing. Author of numerous scientific publications including scientific articles, monograph chapters and co-authorship of monographs.
DOI: 10.33226/1231-7853.2021.5.3
JEL: M31, O31

The article concerns the subject of product and marketing innovations on the domestic market of food products. Its purpose is to present buyers' opinions on selected innovative product and marketing solutions used on the food market. The article is theoretical and empirical. The theoretical part is based on the literature analysis, while the empirical part presents the results of quantitative research. The conducted research shows that the creation of new products being combinations was positively perceived by the respondents.

Keywords: new food product; product innovation; marketing innovation

PhD, assistant professor at the Department of Organizational Personnel Management in The John Paul II Catholic University of Lublin. His scientific and research interests focus on issues related to image management (in particular corporate image and product image), marketing management and marketing. Author of numerous scientific publications including scientific articles, monograph chapters and co-authorship of monographs.