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Prof. dr hab. Jarosław Witkowski
Prof. dr hab. Jarosław Witkowski
ORCID: 0000-0002-4305-8494

Prof. dr hab. Jarosław Witkowski

Professor and since 1998 head of the Department of Strategic Management and Logistics at the Faculty of Management at Wroclaw University of Economics and Business. In the years 2010–2018 he was the vice-president, and since 2018 he has been the president of the Karkonosze Scientific Society. A specialist in logistics and supply chain management. Author and co-author of about two hundred scientific publications, including over a dozen books.

DOI: 10.33226/1231-2037.2024.1.2
JEL: F50, R41, R42

The main aim of the paper is a comparative analysis of the research results presented in four research projects on e-customer preferences in last-mile delivery conducted recently on the Polish e-commerce market as: Gemius Poland, PostNord and Łukasiewicz Research Network – Institute of Logistics and Warehousing Network, and own research financed by Polish National Science Center under the title "Sustainable last-mile logistics and e-commerce returns. Perspective of various stakeholder groups". E-customers in Poland are mainly guided by price, safety and delivery service standards; trust in the supplier is also important. Interestingly, in the context of the development of pro-ecological trends, it is still of minor importance for Polish e-customers whether the delivery is environmentally-friendly, including whether it is possible to return the goods in an "environment-friendly" manner. A comparative analysis of research projects regarding e-customer preferences allows to identify similarities and differences in the scope of research results, identify a cognitive gap, and define directions and recommendations for further e-customer market research. The results obtained may also contribute to the formulation of recommendations for e-commerce and logistics companies regarding e-customer preferences for last-mile delivery to increase customer satisfaction, improve efficiency, and create competitiveness.

Keywords: e-commerce; last-mile delivery; e-customer preferences; comparative analysis; meta-analysis
DOI: 10.33226/1231-2037.2022.10.1
JEL: Z30, Z31, Z33

As a result of pandemic COVID-19, the increasing resilience has become the priority for most global supply chains. Despite of many studies and analyses concerning the resilience of international supply chains in industry and trade after pandemic COVID-19, there is cognitive gap concerning resilience in touristic supply chains. Therefore the main aim of the paper is identification the structure as well as essence of touristic supply chains management concept. Based on the idea of touristic supply chain the expected utility of six major strategies to build greater resilience in industry and trade will be preliminary analysed from the tourism activity perspective. The methodology of the paper is mainly based on literature review, logical analysis as well as participant observation. Therefore the conclusions as a result of logical deduction should be additionally verified by further empirical research.

Keywords: supply chain management; supply chains in tourism; increasing resilience; COVID-19 pandemic