In times of rapid technological development, access to information is greater and, at the same time, other than generally accepted aspects determine consumer decisions. Not only basic factors such as price, store brand and product availability are taken into account. Purchasing decisions are increasingly influenced by the ecological aspect, related to ethical production, the making of the product from sustainable materials, the pressure that accompanies a onetime purchase opportunity or the influence of people on social media. Therefore, the aim of this article is to identify the determinants of purchasing decisions of Generation Z representatives in relation to the fashion industry. A quantitative method was used in the research process. A survey was conducted using the CAWI (Computer Assisted Web Interview) technique. The questionnaire was completed by 508 respondents from Generation Z (people born after 1995) and 95 representatives of other generations. The procedure was designed to test whether the age of consumers influences their determinants of purchase decisions. Multivariate tables were used during the analysis. The non-parametric Mann-Whitney U test was used to indicate differences between age groups.

In the sciences of management, attention is focused on organizational culture. Reflection on it also concerns the broadly understood cultural context, because organizations function in specific places and at a specific time. As foreigners enter foreign markets, be inspired to report knowledge about cultural training, which results in the experience of generating practical advice, shaping organizational culture in a culturally different environment. Attention to enterprises operating in the Polish national culture and Ukrainian national culture. The analyzes referred to one of the cultural dimensions distinguished by G. Hofstede - the avoidance of uncertainty. The aim of the article was to diagnose the differences in the dimension of avoiding uncertainty in Polish and Ukrainian organizations. Research sample was 590 responders. A proprietary tool was used for the study, while the non-parametric Mann-Whitney U test was used in the statistical work.