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Dr Marek Makowiec
ORCID: 0000-0002-3418-4771

Dr Marek Makowiec

PhD — researcher, assistant professor at the University of Economics in Krakow, certified PM (IPMA methodology). Expert in evaluating proposals for NCN (National Science Centre), candidate for an expert evaluating proposals under the Regional Operational Programme of the Małopolskie and Śląskie Voivodeships. Awarded in the 43rd edition of the nationwide competition to improve working conditions in 2015 —organized by the Ministry of Labor and Social Policy and the Central Institute for Labor Protection for a doctoral dissertation entitled: "Methodology of humanizing teleworking". Active in the field of business training, mainly in the areas of: entrepreneurship, commercialization of scientific research and knowledge transfer, obtaining funding and "soft" areas of management. He participated in the launch and development of over 200 innovative business ventures andstartups.

DOI: 10.33226/1231-7853.2022.1.2
JEL: M13

The different forms of startup financing and the specificity of the startup pitch were described, as well as various definitions and concepts of a pitch and its purpose were presented. A summary of the proposed pitch structure has been prepared based on the literature. Pitches of 10 startups during the Wolves Summit 2020 conference startup competition were analyzed in terms of their structure. Based on research and their own experience, the authors developed a sequence of questions that a venture capital investor is guided by when assessing the potential of a startup, and subsequently proposed an optimal startup pitch schema, along with the justification of the role played by its components.

Keywords: pitch; pitch deck; start-ups; pitching; fundraising